For some time in China for some time, casinos and online games have been expanding. Access to casino games at all times and at all places on mobile phones leads to an increasingly growing frenzy in the Chinese population, a factor that has resulted in the Chinese consortium (including the founder of Alibaba and 11 other funds 'Investment) to buy Playtika, online video game engineering.
The latter belonged to the Casinos Casinos giant, among other owner of the famous Casino de Las Vegas. The owner of Playtika therefore won the jackpot, affecting $ 4.4 billion. In 2011, Playtika was bought for “only” $ 100 million, a beautiful added value! The online casinos giant has been able to make its starting bet grow in 5 years as it should. The forecasts for this transaction and the consortium are therefore more than positive and target $ 3 billion for 2017. This is not the first operation of this type for China: Tencent, the gigantic Chinese mobile games had already bought the Finnish Supercell for $ 8.6 billion. Not surprising that China saw an opportunity in Online casinos And gradually climbs at the top of this market. This market, which has just touched the Empire in the middle, is exploding and the benefits are quickly amounting to tens of billions.
Playtika, free online game pioneer
Created in 2010, Playtika was a pioneer of free social networks and mobile platforms, such as Slotomania, House of Fun, Poker Friends and Bingo Blitz.
6 million. This is the number of active players in Playtika today. It is obvious that this acquisition by the Chinese consortium will cause growth in the number of players, given Chinese demography. Pplaytika has made itself popular and make the difference with a few very attractive points for players. To start it is possible to Take advantage of games with virtual currency. Applications can be downloaded for free. Playtika is indeed the first online casino to bring the concept of free in the world of casino games. Money is no longer a barrier to fun. You play for free and then we will even offer you Bonus without deposit. To emphasize that in the Middle Empire, the Casino games in real money are still prohibited, and the use of this virtual currency could be the decisive argument in favor of this operation.
The headquarters of Playtika will remain in its place of birth, in Israel, and the management of the studio will remain identical in order to best guide operations and lead to the success of development. From now on, the gigantic and grandiose doors of Chinese market are open in Playtika, doors often difficult to cross without local partner.