In the middle of a trade war between Washington and Beijing, Apple decided to play the soothing card. Aware that the Chinese market is essential for her, the famous apple firm has taken care to withdraw some 25,000 money games on the AppStore in order to adapt to local regulations.
Apple withdraws many games of money from its AppStore
A few days ago, a High-Tech giant, the American Apple, folded under pressure from China. Indeed, while gambling were banned in this country, national authorities have seen that many Chinese nationals but also many expatriates played on Online casinos, bet on the lottery or even took sports betting from the applications of their smartphones.
Faced with this situation, the Chinese government reacted strongly by carrying out a press campaign clearly targeting Apple. The American company, which counts a lot on this market in its development strategy, has therefore decided to play a low profile. Explaining its desire to adapt to Chinese law, Apple recalled that "the applications of gambling are not allowed on the Chinese version of the AppStore". The American giant said that many efforts had already been made in this sense and that the private developers could no longer offer games of money on the AppStore, many fraudulent activities that have been observed.
But, in the past few days, Apple has gone even further since according to the Chinese television channel CCTV, more than 25,000 applications of gambling which would have been withdrawn from the Chinese appstore. Suffice to say that the latter would have been emptied of 1.4% of his offer which is not nothing! If Apple did not want to comment on these figures, it still seems that the firm based in Cupertino is ready for a few efforts to keep its place on the Chinese market.
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The trade war between China and the United States makes Apple vulnerable
For the past few weeks, Apple has been clearly sailing between two waters since it has been at the heart of the strong tensions between China and the United States. The establishment of customs tariffs between the two states indeed complicates the brand's business business which still derives more than 20% from its turnover on the Chinese market. It must be said that in the Middle Kingdom, iPhones are very successful and this despite the competition of many Made in China smartphones of good quality and available at extremely competitive prices.
But, for Apple, China is not just a market to sell its products, it is also the country where most of the brand's models are manufactured. However, it is essential that production can continue without an obstacle or additional constraint. Also, in a context where Apple seems vulnerable in China, it is not surprising that the American firm agreed to play the Chinese government game. Let us remember, a year ago, Apple had already sold under Beijing pressure By removing from its AppStore the VPN applications likely to allow Chinese residents to bypass censorship. Yes, some concessions are sometimes necessary to protect a juicy business ...
