Watch almost all advertisements on gambling on television and you will see men talking to men. Whatever the game put forward (poker, sports betting), you can bet (without making a bad word game) that you will be dealing with a man addressing a community of male players.
Does this reflect the fact that it is above all the men who play, or is it rather a representation of the society in which we live, where equality is never completely affected between the sexes?
And above all, could the online casino sector change the situation by taking an interest in its users, who are more and more numerous? Decryption in today's article.
The majority of problematic players are men
According to statistics, men are almost eight times more likely to become problematic players than women, although the figures show that Men and women play about the same way overall. About 66% of men played a game of money, including the lottery, while this figure was 59% in women: a minimal difference, therefore.
This would be mainly due to the personality traits attributed to men. And in particular their higher propensity to take risks. It is also estimated that men are more impulsive than women, and therefore risk playing at a loss. More connected, and playing longer, they are also more likely to look at the announcements that target them much more than women, de facto increasing the risk of dependence.
However, this is not the case in all countries. In Sweden, there are more dependent women in the game (since 2019). The possibility of playing online has indeed attracted more and more players (less comfortable when it comes to doing so "publicly"). However, they are addicted to casino games while men tend to opt for poker and sports betting.
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Play to win vs play for fun
Sociologically, we tend to assign men an attraction for games based on risk taking and allowing to compete with other players. Unlike women who would prefer to play to play, that is to say to distract and have fun.
This is the reason why women opt for more for in bingo only for sports betting or live poker tournaments. It is the pleasure offered by the simple fact of playing that seduces the players. It is therefore ideal to get involved in an environment where they can discuss with other players and appreciate the development of the game, as is the case with the bingo. Women are also more inclined to play slot machines than men, while male players are more likely to get involved in the world of card games like poker, or strategic games like roulette.
The online casino changes the situation
One thing to keep in mind is that the transition to online game in the last decade has changed the situation in gender behaviors. In the past, Paris rooms and physical casinos were considered typically male environments, while women tended to prefer bingo rooms. Everything was done to dissuade women from entering: whether smoke, tinted windows, or frequentation of gangsters and mafia of all kinds represented in films (or real in certain casinos).
Therefore, when the online game has started to develop, The possibility of betting in the comfort of your home made it possible to democratize the casino with women. This has also led to a gradual increase in the number of women considered to be problematic players, of course.
Women tend to play more to escape. The problem is that this feeling of virtual reality also leads to thinking that the risks taken are not real, ditto for debts.
And now ?
In 2019, things changed considerably. And more and more casinos seek to seduce women, including them in their marketing strategies (especially on social networks, where they are more present). But also by removing the somewhat degrading images that they can find on their platform (in particular the caricatured characters of certain games, including thethe slot machines).
However, old habits has a hard life, especially in the fields which are always considered typically male (such as sports betting or poker).