The Société des Casinos du Québec is in a delicate situation. Indeed, competition from online games And indigenous casinos make its casinos less popular. Its current mission is therefore to find a certain power of attraction with the public, to make the company has already expected millions. Much of the expenses are targeting entertainment activities other than usual and traditional games. American online casinos even have a great success.
The profits of the Quebec casinos have experienced 40% in the past five years. They therefore decided to start a new strategy, similar to that of Las Vegas: to bet more on shows, entertainment in order to increase its coast and popularity.
It is therefore after 22 million dollars invested in renovations that the Montreal Casino performance hall will re -do on September 3. The goal is to attract nearly 150,000 spectators in the first year. The casino also has a
Briter special evenings in boxing or hockey matches. Another little extra that can really rebooster the casino: the very famous chef Joël Robuchon will open a restaurant in the casino, as he has already done before in Las Vegas.
Loto-Québec is clear. The idea is to bring back a new clientele thanks to new interests, and see if these will be tempted by the way by gambling.
A new "Young" space
Explanation of Jean-Pierre Roy: “Unlike the oldest who often play alone, young people prefer socialization. People play together, people play at the same time, people play different games. There is animation ”. Not everyone can see good news. Christina Pelletier believes that the Casino privilege card, which allows us to accumulate points, pushes her 18 -year -old son to the game. "It is money that is given to encourage anyone to play, but there We are talking about an 18 -year -old, to encourage him to come back Casino. I feel vulnerable and I find it very worrying, ”she explains. Loto-Québec then replied that it was a very common and widespread question of proceeding in the field of gaming establishments.
