Stars Group gets Sky Bet for 3 billion pounds
A few weeks before the start of the 2018 Football World Cup which should see the amount of the sport bets Exploding, Stars Group, the global giant of online money game, is about to acquire Sky Bet for an amount close to the 3 billion pounds sterling.
Stars Group diversifies its activities
The news was only formalized a few hours ago: Sky Bet, one of the largest British sports betting operators, will fall into the American giant Stars Group's bag which will become the largest online game company listed on the stock market on a global scale.
Yes, for many weeks, Stars Group has scanned the market pending an opportunity to be able to buy a major player at the world of sports betting.
It must be said that for the company based in Toronto, the objective was clearly to diversify in the world of online gambling and therefore to complete a poker offer which includes some of the best online rooms on the canvas. It’s indeed stars group behind Betstars, full tilt poker but above all pokerstars, also available in Pokerstars Casino.
Suffice to say that Stars Group already enjoys thousands of players around the world, whether via its poker rooms or via its online casino. But the American mastodon wanted to go further and it was the British operator Sky Betting and Gaming that he decided to buy as part of a transaction, the amount of which is estimated at $ 4.7 billion.
For this amount, the American group also inherits Sky Vegas and Sky Casino brands which it should not fail to operate on the British market. In any case, the United Kingdom will remain a strong place for the bookmaker since the agreement concluded between Stars Group and the Investment Capital Capital Partners, the main shareholder of Sky Betting, plans that the bookmaker retains its operational center in the Yorkshire, and more precisely in Leeds.
Stars Group, new giant of sports betting?
A little less than 2 months from the start of the Football World Cup In Russia, the timing seems perfect for Stars Group which will be able to take advantage of the enthusiasm aroused by the event to begin to make its investments profitable.
In 2017, American giant’s turnover reached $ 1.8 billion but was, according to some, too dependent on the online poker market which, until then, has excellent results.
This is why in recent months, Stars Group has continued to get closer to the sports game. He thus acquired the Bookmaker William Hilliang Australia and took a majority participation in Crownbet, another Australian operator.
With the acquisition of Sky Betting, Stars Group demonstrates its ambition to really become a giant of online gaming Since the British bookmaker still displayed growth of 38% in 2017 by reaching a turnover of 516 million pounds Sterling.
Obviously, the promotion of the bookmaker will have to be up to the task and Stars Group has offered an ambassador of choice since it is the Jamaican sprinter Usain Bolt who will serve as a "face" to Sky Betting. A relevant choice and which should contribute to Stars Group quickly succeeding in his bet ...
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