The gaming giant and sports betting in the United Kingdom, whole, decides to revolutionize the world of horse racing by focusing on a 360 ° virtual reality experience (VR). With the collaboration of his sports betting brand, Coral, he launched the first VR horse race, taking advantage of the development of new technologies, especially in the game industry. We can only congratulate it if This initiative contributes to relaying barbarian sports the real races during which the horses are mistreated and exhausted before being sent to the slaughterhouse.
A "really exciting opportunity to do something different"
With its investment in various innovations, the ENTAIN group has embarked on its first experience of Virtual reality through horse races in the United Kingdom. The objective is to provide a whole new gaming experience to its customers, which aims to be more immersive and symbol of innovation. As Dominic Grounsell indicates, the Deputy Director General at Entain, this measure is a "truly exciting opportunity to do something different".
On the program, an action implemented with Jockeycam to give the opportunity to bettors to become, for a race, a Jump Jockey and face other players. Recall that this initiative is part of the commitment made by Coral and his advertising campaign "Your Horse".
Technology at the service of the game industry
In recent years, new technologies have trained the game industry in a more modern era rich in perspectives. In virtual reality, players are propelled into a virtual world; In augmented reality, their virtual immersion is carried out in the real world. Little by little, the limitations observed, such as connectivity, confidentiality or security problems for example, dissipate. At this stage, the virtual reality market is worth more than $ 5 billion and is expected to reach 2025 almost $ 77 billion. Also technological advancement for The game sector Is it fundamental in terms of growth.
"The growth and engagement of our British sports brands show how much the combination of our main customer offer and immersive experiences can be powerful" - Dominic Grounsell - Entain.
This experience is all the more encouraging since it has been widely accepted by the public. Players particularly enjoy taking the reins as jockeys. This is why the virtual reality of Entain, which wants to be really immersive, will extend everywhere in the United Kingdom, for various events organized by Coral during the year.
With his experience, the British game leader and online Paris is part of an innovative approach. Entain's commitment highlights its desire to propel the game and sport bets to the future. This posture involves investing in new products and new technologies. Interactive contents and unpublished experiences, this is the bet that ENTAIN to enrich the player's experience.
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Promising prospects
Given the challenge of virtual reality technology, various events will be sponsored by Coral in 2024.
In parallel with the more than positive result of this experience, the other brands of Entain revolutionize, on a global scale, the means of establishing more personalized interactions towards customers.
For its part, Ladbrokes has undertaken a new project in the United Kingdom to allow football fans to obtain exclusive access to various events, but also to broadcast musical content. Likewise, Bwin customers will be able to play on May 19 on the field of the UEFA Europa League final during the Fans final. More than 170 contents were produced by Ladbrokes and Neds, the properties of Endain.
VR technology is thus observed all over the world and gives access to many perspectives. In the United States, for example, new experience was initiated at the Pennsylvania agricultural show in Harrisburg. The participants were able, in this context, to become jockeys or drivers thanks to virtual reality. To increase this experience, users were able to get on a mechanical robot as a 600 -kilo horse to gallop at high speed. It is also planned to experiment with a harnessed race.
The horse racing is essential in the world of metoversh through different projects. Marketplace of tokénized horses, then fragmented in NFT to allow a horses owner to perceive royalties ... Horse races ... Buying, breeding and management of horse racing ... are all actions carried out for a few years always in this perspective of virtual reality.
In conclusion, if virtual reality still has very bright days ahead of it, Entain has understood the challenges of this transformation both in horse racing and for other games and sports ...
