The online poker operator Pokerstars comes, shortly before the launch of the new season, to sign an exclusive advertising and development contract with the British Formula 1 automotive stable: Red Bull Racing, which belongs to Austrian Dietrich Mateschitz since 2005. The fortune of this businessman, co -founder of the energy drink, also owner of the RB Salzburg de Football, the city of Mozart, is estimated at 24 billion euros, according to Forbes.
And the youth bride is an allocation as possible, let's judge it: between 2010 and 2013, Red Bull wins 4 world champion titles of manufacturers, in Formula 1, thanks to the RENAULT V8 engine of her rated racing cars. During the same period, Sebastian Vettel 4 world championships on this vehicle. Then, in 2021, the Tour of Max Verstappen came, who became the leader of the stable.
What can be the benefits shared by the two signatories of the contract?
No doubt pokerstars This grants unprecedented visibility with F1 viewers and enthusiasts and car circuits, during all the Grand Prix of the 2022 season and the following (the contract uniting the two firms is pluri-year). This online poker specialist will be present thanks to a set of services offered, becoming the main sponsor of the heavyweight of the car race.
The poker logo will not only appear on the shiny combinations of the brand's pilots, but also on the champions car, the RB18 (the initials of Red Bull). The latter, for the sake of industrial espionage, has not yet revealed anything innovations that will surely make one of the revelations and attractions of the new 2022 season.
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Promising development beyond the first advertising steps
This trade agreement goes far beyond the advertising appearance and initiates new experiences, promotions and competitions:
The first objective is, of course to recruit new users from F1 lovers. But Pokerstars puts a tiger in its engine thanks to the energy drink, by developing with Red Bull, a new technology of diffusion of its platform, in order to provide players with new methods allowing them to increase their chances of the games. The cordial understanding is therefore an audience multiplier for the two actors: both on the circuits and for Red Bull, on the online casino sites, which give it a second virtual existence in the imagination of the bettors.
The two companies carry out common interests by authorizing each other to benefit from the services of the other, throughout the extent of its range of excellence.
Audace, passion, innovation
The online gaming platform thus offers its selection with multiple options to the Red Bull competition dealer: the magic alloy consists of Pokerstars Casino, PokerStars (poker game) and Pokerstars Sports.
Behind this acronym on behalf of the famous family of card games, which appeared around 1800, we find the large game company and Paris, Flutter Entertainment, located in Dublin, owned by the British Peter Jackson and its Chairman and its Chairman and its Chairman and its Chairman and its Chairman and its Chairman and its Chairman and its Chairman Dan Taylor, who holds some 54% of pokerstars, by their acquisition of the brand in October 2019.
Like his partner Red Bull Racing, Pokerstars shares the same philosophy and his vision of the game and the risk "daring, passionate, innovative", but responsible. She thus wants to create the "most epic in the sector" casino of the I-Gaming (sic) by diversifying the experience of the games of its users, the players and by sharing with them and Red Bull its new developments.
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The i-Gaming includes all the games that can be played online for money and the poker is the paragon. This new market is permanently expanding, hence competition all the more harsh. It therefore becomes clear that Pokerstars, to win, must demonstrate its characteristics in all areas of web marketing, including the exclusive support of the automotive competition company.
This market, classified in third place in the largest gaming market in Europe, recorded 50 billion euros in bets and 11 billion in raw revenue in 2019.
In USA, the growth in turnover depends directly on football and poker. Occasional players regularize in their practices. Many others stop going to physical casinos to convert into virtual gaming universes, which represents about 2.7 million new i-Gaming fans. It is the constant innovation of the sector that takes their conviction, which promises great openings, for the orientation chosen in development, by Pokerstars and its new Automobile alter-ego.
The observers of this field establish a parallel with the primary practice of social networks in times blessed with their discovery: the penchant to online gambling will he follow the dazzling curve of social exchanges by messaging of it is Ten or twenty years? Pokerstars and Red Bull Racing have been well placed to tell us about this new epic of the web…