The SOS of American Casinotiers

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During the last annual congress of the Casinos de USA employers' union, its president wanted to make an inventory of the market and it is hardly shiny for land establishments. Many would be in great financial difficulty and therefore unable to conduct investments.

The situation of American terrestrial casinos must alarm

A few days ago, the Casinos de USA employer union held its annual congress at the Hôtel du Ville du Touquet. With 80 members, including Barrière and cutting huts, this union, by the voice of its president Jean François Cot, wanted to sound the alarm as to the situation of American land casinos.

He first wanted to recall how much efforts American game establishments have made to fight in recent years. It must be said that as early as 2008, the president of Betflix predicted the death of the casinos, something that had not pleased casinotiers at all as we can imagine.

10 years later, Jean François Cot could not help but make a small allusion to the past by recalling that land casinos were not dead even if they had gone through difficult times.

Between the ban on smoke in public places, competition from powerful operators such as the American games and the regulation of Online gaming In USA, casinos saw their turnover melt. Nevertheless, the casinotiers did not give up and investing more than 100 million euros per year, they have managed, since 2015, to readjust their offer and conquer new customers. They thus survived despite the drop in their gross product of games of 25% between 2008 and 2015.

But now the establishment of new taxes again sowing doubts about the sustainability of land game establishments. Indeed, to cope with such a tax burden, most casinos will have to make choices.

Those who have the best finances will be able to continue to invest but their profitability will suffer. As for small casinos, they will not be able to carry the investment projects they envisaged. For them, a decline in activity is to be feared and some may therefore find themselves in an extremely precarious financial situation.

This is why the employers' union of the Casinos de USA considered it good to sound the alarm.

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A real game policy as the main claim

During his speech, Jean François Cot also wanted to recall the particularism of terrestrial casinos compared to his competitors, whether it be the American of the Games or Online game operators.

Indeed, American law clearly establishes that terrestrial casinos are intended to strengthen the attractiveness of the municipalities that house them. It is for this reason that casinotiers cannot implement their establishments anywhere, precise regulations defining the criteria that a municipality must respect to welcome it on its territory.

Also, at the sight of these elements, it clearly appears that land casinos must fight against the competition from operators "who have neither the same responsibilities nor the same constraints". The union therefore considers that it is time for the State to define a real policy of gambling in USA, the hard casinos having more than ever needed that things change.

It remains to be seen whether to rebound the cards between the different operators will allow land casinos to inherit better hand!

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