To improve his toy library, the game software provider Playtech concludes the acquisition of the mobile and social game studio Funtactix.
The latter managed to make a name for himself in the mobile and social games sector by drawing inspiration from the great Hollywood films. This is why theOnline casino software publisher Playtech said that he had concluded an acquisition from the Funtactix company. The terms of this agreement are until today secret. Indeed, having successful film licenses is the key to success and especially visibility in the online and mobile game industry. For some time now, Playtech has been with this purpose and has started competent and specialized staff to meet this success. This is why this acquisition seems to go with this in mind.
In addition to the fact that Funtactix is specialized in the design of internal games with agreements signed on the content of entertainment companies such as Paramount or even Lions Gate Entertainment. It also has a sector called FTX Games to create a bridge to connect independent game designers with intellectual property holders.
Funtactix relations with Hollywood are a major asset for the development of the company and its sustainability. Indeed, the Hollywood developer has already produced iOS and Android games that are inspired by the great classics of American cinematographic culture, such as Power Rangers and films like Hunger Games, Mission Impossible, Hot Tub Time Machine, Rocky, the series from FX and so on. In addition, Playtech is well aware of this and that is why the latter intended to produce similar applications in particular thanks to the agreements with the intellectual properties of large sizes. Funtactix has branches in Los Angeles, Jerusalem and Tel Aviv and its headquarters are located in New York All these cities are strategic in the online and mobile casino game industry.
Playtech may, thanks to this agreement to intensify its efforts in terms of notoriety and more specifically in the consumer in order to improve the market share it holds. In addition, following the latest acquisitions from previous years from the Plamee and Yoyo Games studio which is a company specializing in integrated development. This will operate the mobile betting industry, which weighs around $ 37 billion.
Playtech had implemented a specific strategy on the division of Online gaming For the general public.
In addition, Shimon Akad The Playtech CEO declared in an interview that the acquisition of Funtactix would allow him to continue this logical suite of this strategy. In addition, the latter has one of the largest studios in the world and Shimon Akad is convinced that this division will continue to develop. In just a few weeks, the repurchase of Funtactix is the second carried out by Playtech. Indeed, it is two weeks ago that the latter had announced the acquisition of Quickspin The developer of real money slot machines a 50 million euros contract.