The COVVI-19 is still in all minds, and we can already say that the casinos have paid the price for the global health crisis, in the same way as the catering and hotel sector. Following the closure of entertainment places, customers deserted their favorite casinos. Only Online casinos were able to continue to attract people, to the detriment of the land casinos that have remained on the touch of themselves despite themselves.
Will the bettors play the game again?
An enlightening survey came to help the operators of the casinos to bounce back: it is Synergie Blue who is originally. Based in Las Vegas, this leading company in the development of the entertainment game ordered this survey at the end of April. On this occasion, the CEO of Synergie Blue, Georg Washington, said that because of the pandemic, the game industry was hardly impacted financially speaking, with the closure of almost 989 casinos.
To take the temperature, 1,000 players were invited to answer questionnaires on their game intentions. The responses were processed anonymously so as not to distort the interpretation of the results. Not only can game operators be able to identify the desires of their customers, but in addition to that, the management of reopening will be facilitated. Through this study, it was above all a question of knowing the new expectations of the players to make them want to take place in the casinos. Already, this survey sent a strong signal: 42% of players who participated in this study on the basis of volunteer want more involved casinos in the Respect for health measures. Because the whole challenge is there: to find the pleasure of the game in a healthy environment.
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Cassinos online or casses of terrestrial?
During confinement, it clearly appeared that the playing habits had changed. Players have seen their Addiction increase, while others have adapted to online games, finding them more friendly than sports betting. Some casino players were able to learn to manage their bets differently thanks to online casinos, and apprehend to lose their bearings again. At the reopening of casinos, 51% of interviewees say they are ready to return to land casinos. At the same time, 93% of online casino players will continue to practice their passion on the web. In conclusion, casinos will have to adapt to players' modes. Indeed, the new generations have taken a liking to the adrenaline of online poker and betting on the Internet: some games being more attractive online, such as slot machines, only 47% of young players wish to resume game on machines to traditional sub -. The quality of online casino games has a lot to do with it!
Rather than fighting a battle between virtual game platform and face -to -face games room, casinos will have to find a strategic parade to align supply and demand. It would seem that more video machines in terrestrial casinos would already be a good solution to put yourself in tune with youth.
LThe concerns of Joreurs
COVVI-19 has profoundly changed points of view and lifestyle. The places that welcome the public have understood this and put themselves in 4 to reassure their customers.
We are witnessing real questions about the logistics of game houses: how to secure them, modernize them, rethink through the prisms of health standards and financial issues linked to increasingly strong competition?
For fear of the virus, only 40% of the older bettors intend to go back to the playgrounds, compared to 62% for those under 29 who are more willing to return to play quickly. And the 30-45 age group also respond more easily for 56% of them. If a vaccine was found, or if the cases decreased more, then 55% of the reluctants would be more inclined to return to survey the game houses, and we understand them! And finally, 41% of players would more readily start a return to casinos easily accessible to cars.
A crazy bet?
Thanks to this survey which indicates to the casinos the good “procedure to follow” in the post-crisis management, we can measure the extent of the required change. On the field in hard, casino operators will have to find ways to project themselves into the future if they want to return to the competition. This study by Synergie Blue made it possible to understand the motivations of the players and what makes them vibrate. It turns out that casino operators will have to bet in the long term: aim further and higher.
Double challenge: stick to the expectations of the over 60s, by securing the rooms as much as possible, but also succeeding in attracting an increasingly young audience.
Among the inveterate players ready to come back, 48% think they will spend as much as before and 23% bet on increased expenses, enough to give the game operators a glimmer of hope at the end of this long tunnel.
Besides, Georg Washington said: “Together, we can put this game industry back. To do this, we will need to reshape and adapt to the preferences of our most loyal supporters, namely players and bettors themselves".
