While terrestrial casinos experience some difficulties in conquering a younger clientele, the Partouche group has taken an initiative that could not be more original: the launch of a big game on Instagram in which players can discover online 3D casinos.
A younger clientele for land casinos
Because most terrestrial casinos have noted that their attendance is mainly due to a customer of regulars, mainly made up of seniors, it is most of them to manage to attract a customerse younger.
The arrival of virtual reality was a first step in this sense but it was not enough. The Online casinos are not terrestrial casinos and vice versa! Also, the Partouche group has decided to design a big game or more precisely the very first 3D casino, using Voxel 3D type which owes its popularity to Minecraft video game. To develop this game, the developers took care to recreate several parts of the partouche casinos, bringing the smallest details there. Those who know the interior of a game establishment will therefore be happy to find the megapot room, the bingo room, the blackjack room, the Player Plus room, etc ...
The universe of the casino is therefore good for this big game but do not expect to play bingo, baccara, poker or others real money games who make the lovers of casinos happy. Here, the casino is a decor in which you will indulge in a completely different type of game since it is hidden objects and puzzles that await you.
$ 1,500 to be won with this puzzle game
To participate in the great adventure promised by the Partouche group, we will first have to go to the Instagram page of the Partouche group since this is where you will be redirected to the 3 -dimensional online casino. From then on, the challenges will be intense. You will have to be shiny to find hidden objects but also to resolve the specific enigma at each room of the game establishment.
Good news for the player, each challenge taken up allows him to claim sumptuous gifts. There are vacation stays, cocktails or meals in a partouche casino but also cash. In total, each participant can win up to $ 1,500 in lots during this adventure.
With this operation, the Partouche casinos had the merit of carrying out an original marketing campaign indeed, in order to attract a new type of customers, the casinotier has simply gone to them by offering them what they like, namely games of puzzles, but in a setting allowing them to discover what a casino is and the nature of its offer.
Available for a few weeks, this game is very successful on the web. It remains to be seen whether its conversion rate will be up to the objectives that the Partouche group had set itself.
Partouche raises his head by looking at the future with confidence
During the first half, the Partouche group saw its net profit increase by 25% - which is explained by better profitability of casinos with a net profit of 15.3 million euros
In the short six months of its fiscal year (between October and April) shifted, the group had a turnover up 3.3% estimated at 210.3 million euros. In addition, in comparison with the previous year, the group's net profit for this year was 15.3 million euros, against 12.2 million a year ago.
According to study unveiled, a year rather EBTIDA represented 40.6 million euros against 46.9 million euros for this year. In addition, with 260 basic point and an increase in the margins for the casinotier from 19.7% to 27.7%. With in particular an estimated net profit 27.7 million euros or an increase of 44 %
This is a good result can be explained by the fact that the Partouche group sold casinos at the right time such as in 2015 with the Belgian casino in Chaudfontaine or the Garden Beach hotel in Juan-les-Pins. In addition, according to the Chairman of the Management Board, Fabrice Paire declared that: "It is very satisfactory [...] it is also the fruit of refocusing on our core business".
Since 2015, the group's net profit has been returned to green, and Mr. Paire does not fail to emphasize that "our growth is solid and anchored in continuity, we are again in a virtuous circle and completely rehabilitated to the group partners "of the group, because for the six exercises preceding the displayed group a deficit net result due to the crisis.
Finally, even if the Partouche group still does not display quantified perspectives for the following exercises, they claim to "look at the future with confidence" then he explains that thanks to a " enriched offer and the important vector of new electronic table game formats »
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Partouche group safeguard procedure
A few years later, alas, the Partouche group continued to widen its deficit which was more than 17 million euros net in 2012. Partouche was granted a safeguard procedure by the Paris Commercial Court which was accepted . The Casino number two group in USA will have to put a strategy in place in order to perpetuate its investments, especially since Partouche requested legal proceedings because its bank had refused to redevelop its unionized credit.
The announcement of the placement in the safeguard procedure will allow the Casinotier Partouche to set up a reimbursement system of his debt simpler than it was. You should know that for 5 years now the Partouche group has announced deficit results. The Partouche group was founded in 1973 by Isidore Partouche and today knows its first big crisis!
The Partouche group is 42 coincidence game establishments, hotels, thalasso therapy centers in the event of bankruptcy, several thousand people would be dismissed and this is what the Partouche group wishes to avoid. Patrick Partouche declares "our banking pool is demanding. We preferred the safeguarding procedure because it may allow us to restructure bank debt and continue our activity in peace. ” The Partouche group has been touched in recent years and hopes to get out of this deficit circle in order to repay its debt and continue its activity on American territory.
Cession you casino belge they knuckle
Monday, November 4, after the closure of the Paris Stock Exchange, the Casino Partouche group announced the sale for 16.5 million euros to the company Napoleon Game NV, of its Belgian Casino in Knokke. Although this news may seem alarming, knowing that the Partouche group is in safeguard procedure at the request of its shareholders, the family group specifies in its press release that this establishment had carried out a gross product of the 12 games in 2012, 1 million euros.
Despite everything, financial analysts remain neutral when it comes to the purchase or sale of partouche actions listed around 1 euro. And we understand better why. If the casinotier has just sold a casino in Belgium, he nevertheless keeps control of the Belgian website Jackpot Party which shared with the casino an A+ license and that the family group operated with WMS.
That said, the atmosphere has not been in the world of the casino since the Internet has attacked it. The partouche group whose growth and reputation had the limit that the sky learned at its expense. The old Casino de la Grande Motte is thus under promise to sell for 4.5 million euros, as well as walls not exploited in Vichy for 3.3 million euros.
According to the latest figures from the World Tourism Organization (OMT), the number of tourists has been enriched by 5% over one year, reaching around 500 million. It is the emerging countries that draw these figures up since travelers are more and more often Asian (+31% Chinese) or Russian (+22%) and the hotel structure that accompanies casinos can be an excellent springboard for Record the coat of arms and finances of our playgrounds.
Cession of the Belgian Casino Chaudfontaine
The Belgian Casino of Chaudfontaine currently managed by the Partouche group has just been sold for a price of 10 million euros, the Belcasinos subsidiary of the Partouche group announced it at the end of last week. The Casino of the Partouche Group of Chaudfontaine closed its fiscal year on October 31, 2014 for a value of 6.8 million euros gross under a dry loss of 400,000 euros.