Because in Monaco, like all over USA, casinotiers find that their customers are aging, many initiatives are implemented to try to attract a new audience around the game tables. The Société des Bains de Mer, for example, has chosen to relocate them.
Rejuvenate customers, a real issue for casinos of the Société des Bains de Mer
While casino construction projects are underway in USA - A casino will come out of the ground in Rouen from 2020 - In order to fill a lack in the offer of leisure at the local level, several historic institutions are reflecting to renew their customers. Indeed, all of them were able to note that the public attending their playgrounds was mainly made up of retirees appreciating their money on slot machines, roulette or blackjack. They also observed their difficulties in attracting a younger audience. For example, the integration of virtual reality games has only had short -term effects since past "the novelty effect", the soufflé fell down without the new players frankly adherent.
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Go to players, the bet of the Société des Bains de Mer
In order to attract a younger audience in its 5 Monegasque casinos, the Société des Bains de Mer has decided to take advantage of a famous quote from the work "Le Hunchback" by Paul Féval, "if you don't come to Lagardère, Lagardère will go to you ”. Thus, aware that the under 35s were not very interested in the idea of coming to spend an evening in its establishments, the Société des Bains de Mer chose to relocate some of its tables in the Sun Casino Dyears more "trendy" places. During the month of August, Pascal Camia, the director general of the Monegasque casinotier games, wanted to target the "Fun Players". To do this, game tables were installed on the terrace of the Blue Gin bar, poker tables have been set up near the Nikki Beach swimming pool while roulette and blackjack tables were relocated to places where we usually sip cocktails while listening to trendy music. All this mixes the flashy sound of slot machines, beware, Jackpot !
Disassen the game, the good idea?
By relocating its tables to more trendy places, the Société des Bains de Mer wishes to desecrate the game. Besides, everything is thought to seduce the uninitiated and encourage them to discover the casino games. However, the Société des Bains de Mer had to consent to a few developments since a specific regulation supervises the activity of game establishments. Video surveillance devices had to be installed while the teams welcoming customers had to be trained.
Younger public requires, some small fun innovations have also been tested. For example, with roulette, a bonus made it possible to obtain a bottle of champagne to savor on site ... At first glance and even if it will take a little more perspective to fully analyze the success or not of this summer novelty, it It seems that she seduced if only because she blended perfectly in "the art of living in the Monegasque". However, it remains to be seen if, in the medium term, it will really allow the casinos of the Société des Bains de Mer to rejuvenate its customers ...