In recent months, the Partouche group has launched a gigantic renovation plan for its casinos. The decision was made before the virus became a world pandemic and paralyzes Europe. In early January 2020, champagne was cleared in the felt salons of the American group. A 2018-2019 exercise with a profit of 25 million euros, an increase of 5.5% and a more return than encouraging on the first renovated casinos, in short everything was fine in the best of possible worlds as wrote Leibniz. The Covid crisis and confinement swept all the certainties and good results of the previous year. the Partouche group However, decided to continue the renovation of its 38 casinos despite a second wave and the economic slump that promises to be.
Renovation A major issue
Partouche, like most of its competitors, invests colossal sums in the creation and renovation of its casinos. And again, we are far from the American casinos where we speak in hundred millions of dollars. With an envelope of 50 million euros for 38 casinos, we are finally in the order of reasonable ... The objective is to amortize spending to invest again. One might wonder why such an expensive renovation is necessary. Whether we agree, we are not talking about going up a gutter, putting elbow oil on the roulette or repairing the armchair of a slot machine, but of a complete religion and sometimes thematic of a casino. Hard casinos are losing a whole generation of players who discover Online casino joys. This rather young generation does not recognize itself in the codes of the old European kits. Unlike the USA, The history of casinos in USA And with his neighbors is nothing popular. To bring them, it is therefore necessary to renovate the casinos to modernize them by bringing a little of this online universe to the games.
For example, in the new casinos, there are rollers and digital blackjack that work without a dealer. The bet levels are lowered in particular at the poker tables so that the parties are accessible to a larger number. Not all casinos in USA are on the Champs-Élysées. At the same time, casinos must keep a soul and offer an experience different from the one that a player on his smartphone can have. Instead of always wanting to oppose online casinos and those in hard, they can also complement themselves.
Already paid renovations
The Partouche group can already welcome renovations completed last year. Indeed, the creation of a new casino in Portnic, Loire-Atlantique, is the perfect example of a successful project that meets its audience. In the space of six months, the casino has multiplied by two attendance! It was thought of as a leisure center with a casino in the heart of a cylindrical building of 3500 m², but also a concert hall with 1000 seats and a gourmet restaurant. The Aix-en-Provence casino has a 500 m2 terrace to play outdoors!
Sometimes crises are also a way to renew itself and it seems that the Partouche group has understood this.