Whether by accessing it by streaming, Twitch or YouTube, the practice of virtual sports via Online casinos has become very popular since the early 2010s. She first developed in Asia, in the United States, before winning Europe. It is a hyper competitive niche, by the offer of team sponsorships, the advertising that surrounds it and the prize pools that it is likely to offer, with numerous prices to be won. Online casinos find there a source of multiplication of their income, access being regulated according to the legislation of the country.
Generation Z question!
In USA, the start of bets on Esports Games were compared to the first steps of Bitcoin games a few years ago. Casinos suppliers recognize the great loyalty of the generation of "millennials" (born around 2000) for this development industry. The sector has garnered more than a billion dollars in revenue in 2019 and observers are already planning a sharp increase of + 79% of its earnings in 2024.
Champions titles that attract connected crowds
Some games quickly became the favorites of consumers. Among the most popular, let us quote in particular:
- The Counter-Strike war game: global offensive, often summarized to its initials in online presentations: CS: Go. It is an online multiplayer shooting game based on the team game developed by Valve Corporation. It was released in 2012 on PC and consoles, then gradually became available in "Free-to-Play", since 2018.
- The essential "League of Legends", alias Lol for the initiates, of Riot Games, who gave birth to it in 2009. Two teams of five players compete for about half an hour to defend a base on the map. Each player has the responsibility of a character with unique qualities and attributions, among the proposed multitude (150).
- Dota 2, also a product from Valve Corporation, another online multiplayer battle arena, only available on the Steam platform, is also a huge success. The principles of play are very like LOL, with a basis to preserve the enemy team also of 5 players and from which the own base must be destroyed.
- Call of Duty Vanguard (the call of duty), released at the end of 2021, is the 18ᵉ episode of the series released in 2003 and is located at the end of the Second World War, while USA is losing the war .
- Let us cite other successful games without exhausting the whole list: Starcraft 2, Fortnite, which has several game modes (saving the world: 4 players against the zombies; Royal Battle where up to 100 players compete, hoping to become The last survivor ...), hero of the storm, Hearthstone, surveillance ...
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Electronic game retransmissions explode audience scores!
These Esports Games attract a young audience, called generation Z, from the years 98 to 2010. For this audience, virtual games are gradually taking over in online casinos. The League of Legends World Championships, for example, are the most watched in the history of electronic games, with meetings in all capitals and cities that count in the world, including one hundred million spectators gathered virtually for the meeting Under the Eiffel Tower in Paris, more than superbowl in the United States!
The giant stadiums will soon be too small!
As a result, more and more platforms take their marks ... and their margins, with important ratings. Just find out about the time window authorized by the online casino considered. The organizers of these competitions praise -Voire built - whole stadiums to be able to broadcast live, thanks to some major international channels, any match and tournament that will take place.
Blizzard Entertainment, with the Los Angeles Blizzard Arena, for example, organizes Overwatch League. Each team permanently carries the colors of a big city in the world. The final is played in New York and the pre -winning team can win a million dollars. Online casinos have never collected so many benefits
The American money and chance game market is therefore particularly fond of it, he who is not afraid to give in gigantism. Among the flagship places are the Hyperx Esport Arena in Las Vegas, at Luxor (Hôtel-Casino, 5 stars); The Coper Box Arena from London; The Key Arena of Seattle, which sponsors teams from all over Dota 2, making them win extraordinary prices.
Streaming franchises and suppliers brew millions per year, much more than money earned by online casinos and frequently invite professional players.
Concerning USA, the AccorHotels Arena, in the 12ᵉ arrondissement of Paris, welcomed the final of the world championship of League of Legends on November 10, 2019, while the Zenith of Paris had organized the Mid-Season Invitational in 2018.
Very lucrative sponsorship of the best professional teams
The most popular online casino bookmakers are Betway, Mister Green, William Hill, Unibet and 10bet, whose giant advertising displays are increasingly flooding our cities. Through their dimension systems, they ensure the speed of gains and income. A cause of this success is also based
ur The multiplication of more and more common sponsorships and partnerships.
Thus the Betway platform has teamed up with the ninjas in pajamas and its casino sponsors the team, which excels in CS: Go. She also sponsors the ESL tournament in Counter-Strike in 2019 and the League of Legends PSG-LGD team. All these proactive actions (and greatly interested) contribute to that its rating climbs vertically!
Generation Z: a technological revolution in the modes of entertainment
These supervisions of teams and associations help these online casinos to gain visibility and considerably increase their level of popularity in the mind of the young audience very sensitive to brands. Thus Unibet has a good form with the NBA league of American basketball and absolutely absorbs all enthusiasts of this number one sport in the United States.
During the pandemic and the refocusing of the markets to teleworking and teleworking it naturally, eSport has become all the more a gold mine for its investors. This, thanks to the speed of online bets, its continuous broadcast.
We can count on generation Z, which was born almost at the same time as eSports, to participate on a massive scale in the development of this innovative market in virtual sport and its infinite combinations.
